◇For Organizations & Entrepreneurs

The opportunity your competitors can't find — mapped.

Market Opportunity Analysis

Most market analysis tells you where the opportunity is. We tell you why your competitors can't take it — and whether you can. Via Negativa applied to market positioning: mapping what's absent, not just what's present.

You get a ranked portfolio of opportunities with defensibility scores, structural reasons competitors can't follow, and clear next moves. Starting at $5,000.

This is for you if

✓You're planning a market entry and need to know where incumbents can't follow

✓You have a target space but aren't sure which angle gives you the most defensible position

✓You suspect there's a void in your market but need structural confirmation before investing

✓You want a ranked opportunity portfolio, not just general market research

This is not for you if

✕You need a quick competitive feature comparison — this is deep structural analysis

✕You're looking for sales tactics or go-to-market execution support

✕You need a single competitor analyzed — that's Competitive Intelligence, not MOA

How it works

Book

Complete the Strategic Opportunity Profile — our diagnostic questionnaire capturing your background, expertise, and strategic interests.

Meet

One 60-minute working session to discuss your profile results, define target spaces, and establish the landscape to be mapped.

Receive

Written report delivered in a 60-minute presentation, plus PDF via email. Ranked opportunity portfolio with defensibility scores.

Review

30-day follow-up to assess progress on opportunity pursuit and adjust priorities based on new information.

Ready to see what your market is missing?

First conversations are always free. We'll figure out what you need and whether this is the right fit.

Book a Discovery Call →

Or email directly: giniw@kittoadvisors.com