We find what your market can't see.

Market Opportunity Analysis

We map your competitive landscape to find the positions no one else is watching. You get a ranked portfolio of opportunities with defensibility scores and clear next moves.

Professional Visibility

You're qualified but invisible. We diagnose why the right opportunities aren't finding you and deliver the specific language, positioning, and strategy to change that.

Competitive Intelligence

Know where your competitors can see, where they can't, and where they won't look. Positioning analysis that turns their structural limitations into your strategic advantage.

Business Health Diagnosis

Most small businesses die from what they won't stop doing. We diagnose the governance debt, unnecessary complexity, and legacy processes draining your resources — and tell you what to cut.

From the field

Recruiters Aren't Ignoring You. They Literally Can't Find You.

You think recruiters are passing you over. The reality is your profile never showed up in their search results.

Why 'Tailoring Your Resume' Still Isn't Working

You're customizing every application. Here's why the callbacks still aren't coming.

You Applied to 200 Jobs. That's Why Nobody Called Back.

Sending more applications isn't a strategy. It's a symptom. Here's why volume is making you less visible, not more.

Signals from the field

Your Shopify Store Ships to Europe. The EU's New Packaging Law Takes Effect in Five Months. Shopify Has No Compliance Infrastructure for Any of It.

The EU Packaging and Packaging Waste Regulation takes effect August 12, 2026, with no grace period and no national flexibility. Shopify has no EPR registration workflow, no packaging data fields, no void-space calculation, and no mechanism to generate the declarations of conformity the regulation requires. US merchants selling physical goods to EU customers are running out of runway.

Affects: US-based small merchants selling physical goods to EU customers via Shopify. Highest risk: food, cosmetics, artisan goods, and apparel shipping to Germany, France, or the Netherlands

New York Just Mandated Retirement Plans for Small Businesses. Homebase Payroll Has No Integration for It.

New York's Secure Choice Savings Program requires private employers with 10 or more employees to either offer a qualified retirement plan or facilitate payroll deductions into a state-administered Roth IRA. Gusto and ADP have confirmed integrations. Homebase Payroll is not on the list. Affected employers must manage registration, enrollment, and remittance manually, with no guidance from inside the platform they use to run payroll.

Affects: New York small restaurants, retail shops, salons, and service businesses with 10 to 30 employees using Homebase Payroll as their primary payroll system and lacking an existing 401(k) or SIMPLE IRA